Betanin is usually obtained from the extract of beet juice
The most common uses of betanin are in coloring ice cream and powdered soft drink beverages; other uses are in some sugar confectionery, e.g. fondants, sugar strands, sugar coatings, and fruit or cream fillings. In hot processed candies, it can be used if added at the final part of the processing. Betanin is also used in soups as well as tomato and bacon products. Betanin has nearly no potential as allergen.
Betanin absorbs well from the gut and acts as an antioxidant.