View Original Size
Hippo is our foray into the Foods market. Hippo, the mascot of the brand, has a simple belief. Hunger is the root cause of all evil, and therefore, nobody should go hungry. In this endeavor, Hippo recently launched its Namkeens range in selec markets, and will soon spread its presence across the country. Hippo Namkeens is an assortment of traditional snacks from various parts of India.
Within four years of its launch, Hippo has been rated amongst the top three food brands in the country. Hippo's marketing effort has also been applauded by marketers around the world and has become a case-study across prestigious business schools for its innovative digital strategy.
